Who Are We, What Are We Up To | Red Skirt Media Video Production Company For Female Founders
A lifelong dream, a big one. Quiet, kept in the back of one’s mind. That grew to be a goal at a moment when everything seemed to be falling apart. At an age when you’re supposed to be shining in your career. There it started. Or it decided to show up. Because it feels like it’s been in the making for a long time, just not consciously.
When I decided to embrace my creative self, and jumped into the unknown of a new career path, I had lots of questions and doubts. But there was one thing that was crystal clear to me: the niche I wanted to invest in-- content creation for female founders. For a few reasons… but let me tell you what Red Skirt Media is first.
Red Skirt Media, LLC is a media production company focused on helping female founders stand out in the crowd through visual storytelling. My job is to tell their stories and create their content in a creative and authentic way. And use our platforms to share resources that empower and help womxn live and grow on their own terms. Now let me tell you why this, and why now.
Empowering women and entrepreneurship have been two passions of mine. I see the challenges, but also the freedom that comes with having your own business. One of these challenges is creating content. I experienced it myself, and I heard it from others business owners as well. The night I said yes to building a media production company, I could see the work I was supposed to be doing like a movie. And it was clear that I wanted to be using my creativity and experience producing content for marketing purposes to help women stand out and succeed.
Women are becoming entrepreneurs more than ever. Which is a great thing! But as much as there’s space for everyone, it’s hard to start a conversation and get your voice heard when you’re on a crowd. Then the question is: how do you stand out?
Another challenge I faced as my previous business grew, was how to be true to myself. And don’t lose my authenticity, which was such a big part of me and my brand. Especially now that there are so many copycats, so much ctrl-c ctrl-v, it’s overwhelming. That’s right… overwhelming. So much so, that authenticity, for me and my company, became a core value. Because I don’t believe that in order to grow your business, you need to give up who you truly are. In fact, it’s authenticity that connects. And connection is valuable not only in life, but in business.
A good story, captured and edited the right way, can bring an audience to tears or laughing hard. It can make them feel like part of a community and invite them to share their own stories. It can make a prospect become not only a customer, but a fan. And I believe that our stories have the power to connect and inspire others.
I guess Red Skirt Media is where advocacy for women empowerment, authenticity, creativity, freedom and connection meet. All built in one company. With the purpose to see women succeed. To make them stand out, have their voices and stories heard, and their mission accomplished.
So, for the Doers who dream big and live life on their own terms, for the founders with a mission behind the brand, we’re here to help you tell your story in a creative and authentic way. And we’re just starting.